案例详情
标题Xiaomi Inc. in 2018
作者郑刚, 郭艳婷, Robert A. Burgelman
领域 创业管理
行业科技/信息技术
关键字Retail, IPO, Expansion, Internet, Ecosystems, Smartphones
摘要The case describes Xiaomi's IPO application in 2018, which sheds light on the company's finances and indicates a rebound from declining sales two years ago to a period of strong international growth. It also reveals Xiaomi's revenue and profits from Internet services such as advertising and gaming on its MIUI user interface. Additionally, the case shows Xiaomi's performance on the global smartphone market, showing a good year-over-year growth as well as a maintained leading role in India market. On a way to become an "innovation leader", Xiaomi faces challenges such as the management of ecosystem partnership, and the global expansion especially into the high-stakes U.S. market.
入库日期2018-07-13
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